Plans and limits
Every organisation is on one plan: Free, Standard at $99 a month or Enterprise at $499 a month. Attribution, reconstruction and destinations are on the paid plans; Enterprise adds up to 10 install paths and log streams.
#What each plan includes
Free
$0
- Website tag and installer hook
- Install-page visits and reported installs, with their trend
- Browsers, systems, devices and install paths
- Logs, with attribution fields left out
- No attribution and no destinations
Standard
$99 a month
- Everything in Free
- Installs by channel, campaign, page and referrer
- Journeys with first and last touch
- Safari and External reasons for unattributed installs
- Reconstruction from other signals
- GA4, Google Ads, Meta, TikTok, X Ads and webhooks
- CSV export with attribution
- 1 install path
Enterprise
$499 a month
- Everything in Standard
- Up to 10 install paths, each with its own hook
- Log streams to Amazon S3, S3-compatible storage or a webhook
- More websites, members and destinations
Paid plans are billed monthly through Stripe. Cancel anytime. See Billing.
#Limits by plan
| Per organisation | Free | Standard | Enterprise |
|---|---|---|---|
| Install paths | 1 | 1 | 10 |
| Websites | 1 | 3 | 25 |
| Domains per website, primary included | 5 | 10 | 25 |
| Members, pending invites included | 1 | 3 | 20 |
| Destinations per website | 0 | 10 | 20 |
| Log streams (S3 or webhook) | 0 | 0 | 10 |
| Log retention, days (at most) | 7 | 30 | 90 |
| Tracked events a month (UTC) | 10,000 | 1,000,000 | 10,000,000 |
Usage in the dashboard shows how much of each limit your organisation uses. If a limit prevents a change, the dashboard explains what to do.
#No attribution on Free
Free shows visit and install counts, plus browser and system breakdowns. Attribution, journeys, channel and campaign reports, reconstruction and destinations require a paid plan.
Attribution starts with installs reported after an upgrade. Installs reported while on Free are not matched or sent later.
#Tracked events
Tracked events are install-page visits plus reported installs, counted per organisation per calendar month in UTC.
- Free, at 100%. The tag and the hook still get their normal answers, so nothing breaks on your website or in your installer, but further visits and installs that month are counted only: nothing is stored or matched. The dashboard shows a banner with the reset date.
- Standard and Enterprise are never cut off. At 80% and at 100% the dashboard shows a notice and CLItrail records it; data keeps flowing and there is no overage charge.
#Downgrades
Nothing is deleted when an organisation moves to a smaller plan:
- Install paths, destinations and log streams over the new limit are paused until the owner chooses which to keep. Paused install paths still count installs, without attribution or delivery; paused destinations and streams send nothing.
- Websites over the limit keep collecting, but no new website can be added.
- Members stay, but no new invitations until the organisation is under its limit.
- Log retention is reduced to the plan’s maximum at the next clean-up.
#When a limit is reached
Open Usage to see the limit and your current usage. Remove items you no longer need or upgrade your plan before adding more. If a downgrade paused an install path, destination or log stream, an owner can choose which to keep active.
For collection request sizes and rates, see Limits.